Small Business Development Center
At Chemeketa Center for Business & Industry
chemeketa students

Monthly Archives: February 2013

The Power of Email Marketing

By Chemeketa SBDC

More than 475,000 businesses use Constant Contact to help grow their business! Learn how to build relationships that are the key to the success of your business with easy, inexpensive and highly effective email marketing. Together, we’ll explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve your business goals.

You’ll learn how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, and getting readers to take action:

  • Reach more people with your message
  • Create email campaigns that get results
  • Get your emails opened and read
  • Write compelling subject lines and copy
  • Interpret email campaign results (open-rates, bounce-rates, click-thru rates)
  • Examples of successful email campaigns

This session is suitable for all experience levels. Anyone interested in learning more about email marketing. Participants do not need to be a Constant Contact customer to attend. All information provided can be applied regardless of the system or service you are using for Email Marketing.


Find the Franchise that is Right for You

By Chemeketa SBDC

Start a franchised business using a proven system.  Come and get the answers to the following questions:

■ What are the top executive style franchises to purchase now in today’s economy?

■ Are there good business to business franchises?

■ How do I make a safe decision in purchasing a franchise?

■ What is the right franchise for me?

■ What local resources are available to me?

■ What are the best financing methods for today’s economy?

■ What does it cost to buy a business or a franchise?

Date: Tuesday, October 16
Time: 1 to 2:30 pm
Location: Chemeketa Center for Business & Industry , 626 High Street NE
Cost: $35
Registration: 503.399.5088 or sbdc@chemeketa.edu

Blair M. Nicol, CFE is the President and Owner of FranNet for the Pacific Northwest and Southern California. He is a classic example of a modern day entrepreneur who is living the American Dream and benefits of owning his own business and he wants to help others do the same.

Blair graduated  from Colorado State University with a degree in Finance and Real Estate. He is also a licensed Real Estate Broker for the state of California as well as has earned the premier designation in the franchise industry as a Certified Franchise Executive.


Supervisory Success for Small Business

By Chemeketa SBDC

Supervision is vital in any business organization. It is the most important link between management and employees which is aimed at overseeing work in an effort to meet goals and achieve success. Many in this role have learned by trial and error which is not a very effective strategy.

This series is packed with solid tools and skills to help you maximize your role and provide you with new ideas to manage and motivate your team. Whatever your supervisory experience you can benefit from new ideas and skills that keep you at your peak performance. Topics include:

■ Hiring and retaining the right employees

■ The roles and responsibilities of a owner/supervisor

■ Improving your communication

■ Building a successful team

■ Legal responsibilities, hazards, and law changes

■ Employee/supervisor performance partnerships

■ Separating ways when necessary

Who should attend

■  Small business owners supervising employees

■  Newly promoted or hired supervisors

■  Candidates for upcoming supervisory positions

Benefits of attending this program

■  Reduced stress associated with supervision

■  Increased confidence in your leadership ability

■  Improved team performance

■  Focus on the most important things as a business owner/supervisor

■  Learn best  practices and practical application

Instructors:

Dan Blair, JD
Dan has provided employee relations and HR compliance assistance to employers in the Pacific Northwest and California for more than 12 years. He has worked with employers on a broad range of issues including development and application of policies, job performance standards, leave of absence administration and disability management.

Dan regularly assists employers address disciplinary situations, including the termination process. He also helps employers navigate those tricky situations where HR practice and legal concerns (OFLA, FMLA, ADA, etc.) collide.  Dan has performed investigation services for employers on a range of issues including discrimination and harassment complaints. He has also assisted employers in union bargaining, grievance administration, and arbitration hearings.

Deborah Jeffries, PHR, CPC
Vice President, HR Answers, Inc.

Deborah Jeffries serves as Vice President for HR Answers, Inc.  She has 27 years  experience in the human resources field (21 in consulting), focusing on employment, employee relations, and training.  Currently Deborah directs the organization’s Advantage Plan Program (retained HR services), spends time on business development/marketing, as well as offering consulting and training assistant to clients.  Additionally, she is the editor of multiple newsletters for HRA, clients and several Northwest Associations.

Deborah’s past experience includes recruiting, training, education, sales and marketing, as well as HR in retail, restaurant, staffing, and manufacturing environments.  She holds a BS in Psychology and a teaching certificate from Willamette University, and is a Certified Professional Consultant (CPC).

Clients often comment on her no nonsense practical approach, as well as the positive attitude and her humor she brings.  Those that know Deborah have described her as energetic with a quirky sense of humor, a passion for HR, and a contagious laugh.

Date: Wednesdays, 9/18, 10/2, 10/16, 10/30, 11/13 and 11/27
Time: 8:30 am to 12:30 pm
Location: Chemeketa Center for Business & Industry – 626 High Street NE
Cost: $395
Registration: 503.399.5088 or sbdc@chemeketa.edu