Small Business Development Center
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Take Control of Your Time & Get More Out of Life

By Chemeketa SBDC


Do you get to the end of the day wondering what you really accomplished?

Time for a change! Time to take control and manage your time instead of it managing you!

This lively, interactive presentation on provides strategies and solutions to boost productivity and efficiency. You’ll walk away with tips you can use the same day as the training.

Come and learn how to:

• Plan and prioritize quickly to get the most out of your day

• Make better time choices to find your productivity sweet spots

• Limit distractions and interruptions in order to be more productive and focused

• Learn how to increase your time efficiency by evaluating how you use your time

• Improve focus and avoid the common productivity trap of multitasking

• Utilize valuable strategies to manage email and electronic overload

• Learn holistic time management strategies to maximize your potential

 
Bethanne Kronick is an experienced productivity strategist, speaker and consultant who has successfully helped her clients learn practical strategies to improve their systems and workflow for over ten years. Bethanne is passionate about bringing productivity, balance and wellness to people at work and in life. She will inspire you to take control of your time so you can do the things you are passionate about.

As a member of the National Speakers Association (NSA) Bethanne has presented to the following organizations: Port of Portland, Portland General Electric, OHSU, AAA Oregon/Idaho, Clean Water Services, Oregon Society of CPAs, and many others.

Date: Thursday, April 25
Time: 8:30 to 10 am
Location: Chemeketa Center for Business & Industry , 626 High Street NE
Cost: $35
Registration: 503.399.5088 or sbdc@chemeketa.edu


Home-Based Business Series

By Chemeketa SBDC

Home-Based Business Series

Session 1
How to Earn Extra $Money$ with a Mystery Shopping Business

Have you ever wanted to become a Secret Mystery Shopper? Have you seen ads telling you how to become a shopper, but only if you send them a lot of money? You do not have to pay to begin your new career in this exciting field. You will learn how to start your business endeavor as well as how to:

  • Create a Mystery Shopping Profile
  • Obtain necessary equipment
  • Create a company list
  • Sign up with many Mystery Shopping Companies
  • Become a Merchandiser too for extra income

Date/Time: Tuesday, April 23, 1 to 2 pm


Session 2
$Cash$ in with a Successful Home-Based Business

Are you tired of working for someone else? Do you need to make more money? Turn your talents and hobbies into profits at home by learning how to start a home-based business.  During this comprehensive, informative workshop, you will discover:

  • More than 100 home-based business ideas
  • Mandatory legal documentation
  • Many ways to market your product/service
  • How to take tax deductions (this workshop included!)
  • FREE future Q&A opportunities

If you really want to succeed in a home business, this step-by-step workshop is a must!

Date/Time: Tuesday, April 23, 2 to 4 pm


Session 3
Make $Money$ with a Typing/Word Processing Business

If you can type, then you can make money at home using your word processor or computer. Having already learned all about home-based business success you will now discover the secrets to profits in the typing/word processing business, including:

  • How and where to find clients
  • 50 ways to advertise/market your services
  • Effective home office equipment choices
  • 100 ways to make money with a computer
  • FREE national networking information

There really is a need for your services, so why not have the freedom to be your own boss, set your own hours, and have the opportunity to make more money than you ever did before by attending this workshop.

Date/Time: Tuesday, April 23, 4 to 5 pm

Cost:
$125 for all three sessions. Space is limited so sign up today.

Instructor:
LeeAnne Krusemark is a journalist, author, and owner of an award winning southern California public relations business since 1988. LeeAnne is a Chamber of Commerce past president and has been asked to speak at a Senate-sponsored business conference as well as for the Department of the Army. Her in-person lectures are offered at more than 200 facilities nationwide, including Purdue, and her online publishing class is offered at more than 1,000 facilities worldwide, including Harvard Adult Education.

The inspiration given to others in her comprehensive workshops has even been compared in writing to Oprah! In addition, LeeAnne has performed stand-up comedy at places like the Laugh Factory and Paramount Studios, which gives her the ability to interject lightheartedness and humor into the dissemination of educational information.

Location:
Chemeketa Center for Business & Industry
626 High Street NE in downtown Salem.
Free parking available at the Marion Parkade (map).

Next step:
Contact SBDC to register your spot: 503.399.5088 or email us at sbdc@chemeketa.edu.


The Power of Email Marketing

By Chemeketa SBDC

More than 475,000 businesses use Constant Contact to help grow their business! Learn how to build relationships that are the key to the success of your business with easy, inexpensive and highly effective email marketing. Together, we’ll explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve your business goals.

You’ll learn how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability and open rates, writing good headlines and content, saving time, and getting readers to take action:

  • Reach more people with your message
  • Create email campaigns that get results
  • Get your emails opened and read
  • Write compelling subject lines and copy
  • Interpret email campaign results (open-rates, bounce-rates, click-thru rates)
  • Examples of successful email campaigns

This session is suitable for all experience levels. Anyone interested in learning more about email marketing. Participants do not need to be a Constant Contact customer to attend. All information provided can be applied regardless of the system or service you are using for Email Marketing.


Find the Franchise that is Right for You

By Chemeketa SBDC

Start a franchised business using a proven system.  Come and get the answers to the following questions:

■ What are the top executive style franchises to purchase now in today’s economy?

■ Are there good business to business franchises?

■ How do I make a safe decision in purchasing a franchise?

■ What is the right franchise for me?

■ What local resources are available to me?

■ What are the best financing methods for today’s economy?

■ What does it cost to buy a business or a franchise?

Date: Tuesday, April 23
Time: 10 to 11:30 am
Location: Chemeketa Center for Business & Industry , 626 High Street NE
Cost: $35
Registration: 503.399.5088 or sbdc@chemeketa.edu

Blair M. Nicol, CFE is the President and Owner of FranNet for the Pacific Northwest and Southern California. He is a classic example of a modern day entrepreneur who is living the American Dream and benefits of owning his own business and he wants to help others do the same.

Blair graduated  from Colorado State University with a degree in Finance and Real Estate. He is also a licensed Real Estate Broker for the state of California as well as has earned the premier designation in the franchise industry as a Certified Franchise Executive.


Supervisory Success for Small Business

By Chemeketa SBDC

Supervision is vital in any business organization. It is the most important link between management and employees which is aimed at overseeing work in an effort to meet goals and achieve success. Many in this role have learned by trial and error which is not a very effective strategy.

This series is packed with solid tools and skills to help you maximize your role and provide you with new ideas to manage and motivate your team. Whatever your supervisory experience you can benefit from new ideas and skills that keep you at your peak performance. Topics include:

■ Hiring and retaining the right employees

■ The roles and responsibilities of a owner/supervisor

■ Improving your communication

■ Building a successful team

■ Legal responsibilities, hazards, and law changes

■ Employee/supervisor performance partnerships

■ Separating ways when necessary

Who should attend

■  Small business owners supervising employees

■  Newly promoted or hired supervisors

■  Candidates for upcoming supervisory positions

Benefits of attending this program

■  Reduced stress associated with supervision

■  Increased confidence in your leadership ability

■  Improved team performance

■  Focus on the most important things as a business owner/supervisor

■  Learn best  practices and practical application

Instructors:

Dan Blair, JD
Dan has provided employee relations and HR compliance assistance to employers in the Pacific Northwest and California for more than 12 years. He has worked with employers on a broad range of issues including development and application of policies, job performance standards, leave of absence administration and disability management.

Dan regularly assists employers address disciplinary situations, including the termination process. He also helps employers navigate those tricky situations where HR practice and legal concerns (OFLA, FMLA, ADA, etc.) collide.  Dan has performed investigation services for employers on a range of issues including discrimination and harassment complaints. He has also assisted employers in union bargaining, grievance administration, and arbitration hearings.

Deborah Jeffries, PHR, CPC
Vice President, HR Answers, Inc.

Deborah Jeffries serves as Vice President for HR Answers, Inc.  She has 27 years  experience in the human resources field (21 in consulting), focusing on employment, employee relations, and training.  Currently Deborah directs the organization’s Advantage Plan Program (retained HR services), spends time on business development/marketing, as well as offering consulting and training assistant to clients.  Additionally, she is the editor of multiple newsletters for HRA, clients and several Northwest Associations. 

Deborah’s past experience includes recruiting, training, education, sales and marketing, as well as HR in retail, restaurant, staffing, and manufacturing environments.  She holds a BS in Psychology and a teaching certificate from Willamette University, and is a Certified Professional Consultant (CPC). 

Clients often comment on her no nonsense practical approach, as well as the positive attitude and her humor she brings.  Those that know Deborah have described her as energetic with a quirky sense of humor, a passion for HR, and a contagious laugh. 

Date: Wednesdays, April 10 – June 19
Time: 8:30 am to 12:30 pm
Location: Chemeketa Center for Business & Industry – 626 High Street NE
Cost: $395
Registration: 503.399.5088 or sbdc@chemeketa.edu


Social Media Series

By Chemeketa SBDC

Have you been wondering how different social media tools might be helpful for your business? Learn more in our short-and-sweet seminars!

Pinterest: A virtual pin board that lets users collect interesting images from the Web and share them with friends. Find out how to use it to promote your business!
Tuesday, February 5

LinkedIn: A world-wide virtual networking meeting and resume combined. Find out how to use it in your business!
Tuesday, February 12

Google + : A social media tool that is a little like Facebook and a lot useful for your website exposure. Come learn how to use it to increase exposure to your biz!
Tuesday, February 19

Time: 1 pm to 2:30 pm
Cost:  $35 each or $110 for all three
Information and Registration: 503.399.5088


Achieve Your Dreams in 2013!

By Chemeketa SBDC

Busy entrepreneurs in the Salem area

Do you set goals for the new year, but run out of steam by spring?

Even with the best of intentions, it’s easy to lose sight of the results you want in your business. Between putting out fires, distractions, and unexpected surprises, your goals and best intentions can fade like a distant dream.

Don’t let your business flounder! With the right kind of planning, you can stay focused and motivated throughout the entire year. And in our upcoming class, discover how!

Achieve Your Dreams in 2013:
The 90-minute kick in the pants your business has been waiting for!

Although we won’t literally kick you in the pants, we will give you the best techniques for maintaining focus on your business goals and a jolt of motivation for the new year.

What you’ll get from Achieve Your Dreams:

  • Clarity: Determine what you want and how you’ll get there
  • Motivation: Get a burst of energy from this unique planning process
  • Momentum: Lasting motivation that will carry you through the year
  • Results: With clarity and momentum come results in every area of business

What we’ll cover:

  • Goals: Your short- and long-term goals for 2013
  • Increasing reach: Widening your influence and marketing reach
  • Strategies: Time-saving and effective systems
  • Quality of life: How to stop working to create even more energy
  • Cash: Generating the income you’ve always hoped for

Date:

  • Tuesday, January 22, 2013
  • 12:30pm – 2:30pm

Taught by:

  • Marcia Bagnall, director of Chemeketa Small Business Development Center and founder of Bryce Vineyard
  • Jennifer Hofmann, owner of Inspired Home Office and advisor at Chemeketa SBDC
  • Lori Cegon, owner of Creative Results and Small Business Management program director
  • Marie Trucco, director of the Greater Independence Business Incubator
  • and others TBA

Cost:

  • $13 per participant
  • Call 503-399-5088 to reserve your spot!

If you’re ready to get results in 2013 and ready to learn some new skills to get there, sign up today for Achieve Your Dreams. Space is limited.

Call 503-399-5088 to reserve your spot!


Getting Your Business Ready for the Upcoming Holidays

By Chemeketa SBDC

For some businesses, particularly those in the retail sector, the holiday season can be an important period. By now, most businesses owners already have thought about the inventory side for the season. But here are a few added things that might need to be on your planning list.

• Make sure you know your target market. Has your customer base shifted over the years or does it shift a little during the holiday season? Do you need to adjust your marketing to include a slightly different type of consumer or focus?

• Get social. The holidays will be busy, so plan ahead on how to handle social media. Make sure to check online reviews so you can take action if it appears a problem is brewing. Do you need to add a festive picture or let people know you have this year’s “hot” item in stock? Do your product descriptions need a little fine-tuning? How are you going to communicate specials? How and when are you going to allocate the time to update Facebook or Twitter?

• Evaluate your staffing needs and have a staffing plan. Decide whether you will need some temporary help. Know how much a new hire really costs when you take into account hiring, training, employment taxes, etc. Is it better to pay some overtime? This also may be a busy time for your existing employees, and being forced to work a lot of overtime might lead to a disgruntled staff.

• Give great service. It is all about customer service at the holidays, and here is where a small business truly can excel. Go out of your way to provide a personal touch. If you are hiring extra help, look for friendly people who won’t get rattled by tired and stressed-out customers who may not be exhibiting the season’s joy.

• Get found. Check your website, Facebook page, Google Places, Yelp.com and other online places where your company information can be found. Does it still show the correct address, telephone number, store hours, etc.? If you have satisfied customers, you can subtly encourage them to do online reviews — but don’t be pushy.

• Get ready. Create a warm and welcoming atmosphere in your store that encourages customers to linger. Use creative window displays to lure people in, and music, scents and décor to keep them browsing inside. “Read” your customers — providing good customer service doesn’t mean being overly pushy or always looking over the customer’s shoulder. Some people find this annoying and will try to rush out rather than leisurely lingering and looking.

• Think safety and convenience. Try to keep sidewalks clear from ice and snow, both for your customers’ and your employees’ safety and convenience. Think ahead and plan on who will be responsible for snow removal.
With the shorter daylight hours, make sure outdoor lights are working.

• Get involved with Small Business Saturday. Started in 2010 and sponsored by American Express, this nationwide initiative is aimed at encouraging consumers to buy local and support small independent businesses.
Occurring on the Saturday after “Black Friday” (November 24th this year),
promote this event and concept at your business. Over one hundred million people were part of Small Business Saturday in 2011, and the initiative is supported by President Obama and SBA Administrator Karen Mills. Find out more about this event at www.smallbusinesssaturday.com or www.facebook.com/SmallBusinessSaturday

Marcia Bagnall is Director of the Chemeketa Small Business Development Center and instructor of Small Business Management Program . The Small-Business Adviser column is produced by the center and appears each
Sunday. Questions can be submitted to SBDC@chemeketa.edu. Visit the SBDC at 626 High Street NE in downtown Salem or call (503) 399-5088.


Notary Training

By Chemeketa SBDC

For all first-time Oregon Notary applicants, and prior Oregon Notaries renewing after commission expiration - a mandatory 3-hour training course is required along with the application, exam and filing fee.

For all Oregon Notaries renewing with a current commission – submit the application, exam and the filing fee. For more information visit http://filinginoregon.com/pages/notary/training/index.html


Home-Based Business Group

By Chemeketa SBDC

Join other home-based business owners who want to get out, get together, and work on strengthening their businesses. This month Jennifer Hofmann will lead a discussion on social media tips for small business.

Date/Time: December 11, 11 am – Noon
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: FREE