Small Business Development Center
At Chemeketa Center for Business & Industry
chemeketa students

Monthly Archives: March 2009

Are Marketing Brochures Still Useful Today?

By Chemeketa SBDC

Jimmie Wilkins

Developing a company brochure can be a time-consuming, laborious and often frustrating event. After the first brochure is developed, the memory of the pain and anguish causes many to keep on using that first effort, despite the fact that it may be out-of-date, incomplete, unfocused or simply – just flat out bad. And then they are handed out like monopoly money – willy nilly and sometimes without thought to the return-on-investment that is expected.

A brochure is a great way to offer more information on your company. They work well when they are an addition to an introduction to your business. (more…)


Death By Chocolate Press Releases

By Chemeketa SBDC

Jimmie Wilkins

Often the local media (newspapers, radio, magazines) will do feature stories on local businesses. The question I am often asked is, “How do I get them to feature my business?” So, I ask the question, “What is unique about your business?” What is the “Ah ha!”? If the response is, “Well, nothing”, therein lies a good reason for the media NOT featuring your business.

Can you answer this question: What is the unique, special, competitive advantage of your business?” If you cannot answer in ten seconds and with a response less than two (short) sentences, you are missing a tremendous opportunity. (more…)