Small Business Development Center
At Chemeketa Center for Business & Industry
chemeketa students

Monthly Archives: April 2009

Before You Click ‘Delete’

By Chemeketa SBDC

Jennifer Hofmann

Confession: I subscribe to stuff I never intend to read.

In a perfect world, I’d read all about my friends’ businesses, my airline’s latest deals, and that cool networking group in town. But when push comes to shove, I don’t. Instead, these emails clutter up my inbox to the point that I miss super important stuff.

What it means to have inbox clutter
Dealing with email is never as simple as responding. Email asks you to make decisions.
• “Should I keep this?”
• “Do I have time to read this right now? Or reply?”
• “What can I do so I remember to get back to this?”
• “Arrgh! What was I doing?”

Whether your inbox has 40 or 1400 unread messages, that’s a lot of work. You might feel ill just thinking about it.

If you’re like most people, you believe you “should” read every email thoroughly and respond thoughtfully. Believing this is what makes most people avoid cleaning out the inbox. It’s overwhelming.

Sanity pronouncement: You do not have to deal with each and every email in your inbox. Honest.

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Getting a Return on Investment for Your Advertising Dollars

By Chemeketa SBDC

Jimmie Wilkins

It’s a question as old as business itself: How can a company be sure it’s spending the right amount of money on the right kind of marketing so that it can sell more products or services to increase profitability and, ultimately, enhance shareholder value?

Advertising dollars without an evaluation plan are dollars wasted. You must know BEFORE you spend one dime what you expect to get as a return on your investment (ROI) and you must have a plan for knowing whether or not the expenditure was worthwhile. (more…)


Considering Investors?

By Chemeketa SBDC

Marcia Bagnall

Many small businesses grow by taking on investors. This can be an excellent strategy, but there are a few things to consider first before you make any decisions.

An investor is someone who provides capital (cash!) in exchange for a piece of the ownership of your company. The money they bring in can be a real lifesaver. It gives you an important tool for growth and can shore up your financial statements. In addition, some investors wish to make other contributions to your business, such as their time or areas of expertise.

So what’s not to love? There can be a downside to sharing ownership of your company. Make sure you understand up front what else investors may believe ownership entitles them to. Will they assume you have to take their advice? Can they insist on changes? Can they “help” you run the show? (more…)