Marcia Bagnall
So, you think your business is unique? I’ll bet it is, but I’m also betting that you have a hard time expressing that in a compelling way. In a noteworthy way that grabs your customer’s attention and keeps it.
We get calls all the time from business owners who would like to know how to get the newspaper to run a press release or a business profile. We suggest that the journalists are always looking for something new. They’re wanting a fresh perspective or edgy angle to an old story. They’re looking for something unique and different.
“But our business is unique!” you say. “We have great customer service! And our products are top of the line!” And while this is wonderful, it also elicits a yawn from newspaper readers. There’s nothing new here.
Let’s say that you had an ice cream shop. One is pretty much like another, right? They all have chocolate and butter brickle and such. But what if you had flavors like “iguana” and “vampire bat” and other unusual flavors? Wouldn’t that make someone stop in their tracks? And, more importantly, remember you? (more…)