Small Business Development Center
At Chemeketa Center for Business & Industry
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Category Archives: Uncategorized

Access to Capital: What, Where and How

By Chemeketa SBDC

Course Description:

This 3-hour workshop covering the what, where, and how of accessing capital plus a follow-up one-on-one advising session to tailor content of class to participant’s needs.

Components of Class:

  • Overview of Capital Landscape
  • Resources for business plans
  • Creating the financial documents


Morning Sessions                                        Afternoon Sessions
9 am – 12 pm                                                1 pm – 4 pm

October 18, 2017                                           November 20, 2017
December 6, 2017                                         April 4, 2018
February 7, 2018
June 6, 2018

Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $129
Registration and Information: 503.399.5088

QuickBooks Online

By Chemeketa SBDC

The purpose of this course is to familiarize users and prospective users with the basics of QuickBooks Online. Attendeeds will use (test drive) a sample company (Craig’s Landscaping), see options and make case study entries.

Tuesday, November 7
Getting Started
Product Overview – benefits of QuickBooks Online, features of various subscriptions
Importing Data – exporting Desktop data to Online, importing lists to Online
Setting Up a Company – users, lists, and company settings


Tuesday, November 14
Navigating QuickBooks Online
Navigating Client Home (Dashboard), the Customer Center, and the Vendor Center
Using the Left Hand Navigation Tabs for Efficiency
Quick Creation of Documents (Invoices, checks, bills, receipts, etc.)


Tuesday, November 21
Recording Transactions
Sales & Revenue Transactions – Sales receipts, invoices, payments, and deposits”
Expense & Purchase Transactions – Checks, expenses, bills, and bill payments}
Banking Transactions – Deposits, transfers, uploading transactions, and reconciliations


Tuesday, November 28
Reporting Capabilities – Customization, QuickZoom, settings, and wide reports
Business Dashboard and Overview
Specific Reports – sales, accounts receivable & payable, expenses & purchases, budgets, etc.
Customizing Reports and Exporting Reports to Excel

Date: Tuesdays, November 7 – November 28
Time: 8:30 am to 11:30 am
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $399
Registration and Information: 503.399.5088

Get Your Business Online

By Chemeketa SBDC

Can your business be found online? Are you struggling to choose and use social media? Does your website reflect who you are and what you offer?

This workshop is an overview on crafting an effective website, choosing and using the right social media for your business and setting up your business with Google.

3 dates, 3 locations
9 am to 11 am
$59 each session


Monday, July 10
Chemeketa Polk Center, 1340 Holman Avenue (Room 108)
Register for this event online or call 503.399.5088

Tuesday, July 11
Chemeketa Woodburn Center, 120 E Lincoln Street (Room 207)
Register for this event online or call 503.399.5088

Wednesday, July 12
Chemeketa Yamhill Valley Center, 288 NE Norton Lane (Room 105)
Register for this event online or call 503.399.5088


What we’ll cover:
1. Your Website | Information and Engagement
You own your content, have control. Google likes fresh content, must update regularly
> Defining your goals
> Optimize for search
> Essential elements
> Basics for build/hosting

Summary of Tips for an Effective Website
> Content/copy
> Images
> Calls to action
> Checklist

2. Social Media | The Top 6
How do you choose what’s right for you? Know what your audiences are using. You may have to “pay to play”
> Facebook
> LinkedIn
> Twitter
> Pinterest
> Instagram
> Google+

> Pros and cons for each
> Images and elements
> Frequency of posting
> Boosted posts vs. ads

Google your business | Overview
> Reference and how to
> Set up your business to be found

Wrap Up and Questions
Handouts of reference guides/links and checklists to use

You’ll walk away with plenty of ideas and tips you can use right away, as well as reference guides and how to’s to build your online presence.

Speaker bio

Jennifer Larsen Morrow, president of Creative Company, an award-winning marketing and branding firm in McMinnville, has helped hundreds of organizations boost marketing results for more than 35 years. In presentations and workshops she motivates and delights local, regional and national audiences with her energetic style, fresh ideas, case studies and proven tactics. She’s been called “a brand guru extraordinaire,” “brilliant,” “strategic” and “engaging.” Morrow digs into the challenges and benefits of being online, building an effective website, and using social media as part of today’s marketing program.


Marketing Basics

By Chemeketa SBDC

A basic marketing class that focuses on:

  • What is your target market?
  • How do you determine your target market?
  • How do you reach your target market?
  • How do you know if your marketing is working?

Date: Thursday, June 22
Time: 12:30 to 2 pm
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $49
Registration and Information: 503.399.5088

Business Loans – Preparing a Loan Package

By Chemeketa SBDC

Provides basic overview of loan packaging and important information about the factors that lenders take into consideration when reviewing loan applications.

Date: Thursday, April 27
Time: 12:30 to 2 pm
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $49
Registration and Information: 503.399.5088

Running a Profitable Business Using QuickBooks 2016

By Chemeketa SBDC

A profitable business with improper cash flow can mean the death of a business.  Join us to review important topics you need to know for cash flow management and analysis.

Each class is on a Thursday morning from 8:30 to 11:30 am in the Computer Lab at Chemeketa’s Small Business Development Center. Each sessions costs $149. Join us for a hands-on, practical class using QuickBooks 2016.


Thursday, April 20
QuickBooks – Understanding Cash Flow
Why am I profitable but have no cash? This session will cover:
 Understand Financial Statements
 Analyzing the Cash Flow Statement
 Choosing Profitable Tactics for Cash Flow


Thursday, April 27
QuickBooks – Estimating and Invoicing
How can estimating improve cash flow in your business? This session will cover:
 Estimating Job Revenue & Expenses
 Invoicing & Collecting for Work Done
 Tracking Jobs for Better Decisions


Thursday, May 11
QuickBooks – Receivables & Payables
How can I manage receivables and payables profitably? This session will cover:
 Setting Up Customer & Vendor Records
 Tracking Receivables & Payables Effectively
 Collecting Receivables


Thursday, May 25
QuickBooks – Tracking Time & Payroll
How do I pay employees and payroll taxes on time and legally? This session will cover:
 Setting Up Payroll & Employee Records
 Paying Employees & Payroll Taxes Accurately and on Time
 Tracking and Billing Time Worked


Thursday, June 8
QuickBooks – Inventory Management
How can I manage inventory and not let it manage me? This session will cover:
 Setting Up Items for Detailed Information
 Purchasing & Selling Items Effectively
 Tracking & Adjusting Inventory without Overwork


Thursday, June 15
QuickBooks – Reports
How can I get accurate and timely feedback on results? This session will cover:
 Using Standing Reports for Management, Investors, and Lenders
 Creating Customized Reports for Management


Thursday June 22
QuickBooks – Budgeting
How can I plan for the future and track my results? This session will cover:
 Using QuickBooks only
 Using Spreadsheets & QuickBooks
 Tracking Results Compared to Budget


Date: Thursdays, April 20 – June 22
Time: 8:30 to 11:30 am
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $149 each session
Registration and Information: 503.399.5088



Group Therapy for Social Media

By Chemeketa SBDC

Join us for a monthly group-advising session where you:

  • Bring your questions about website strategies, social media, online marketing, and sales writing
  • Learn from other awesome business owners
  • Benefit from group brainstorming about your questions
  • Set marketing goals for the coming month
  • Meet the third Thursday of the month (January through June)

There’s no cost to attend.

Date: January 19, February 16, March 16, April 20, May 18 and June 15
Time: 3 to 4:30 pm
Location: Chemeketa Center for Business & Industry
626 High Street NE, Downtown Salem (free parking at Marion Parkade)
Cost: No Charge
Information: 503.399.5088

Advanced QuickBooks 2016

By Chemeketa SBDC

QuickBooks can be as simple or complex as you wish to make it.  The success of QuickBooks is essentially based on your ability to set up the system in the most effective way to help you derive the information you want.

Tuesday, October 10
Understanding Cash Flow

Tuesday, October 17
Writing a Budget

Tuesday, October 24
Estimating, invoicing, and monitoring accounts receivables

Tuesday, October 31
Designing accounting forms and reports

Date: Tuesdays, October 10 – October 31
Time: 8:30 am to 11:30 am
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $399
Registration and Information: 503.399.5088

The Importance of Entrepreneurs

By Chemeketa SBDC

If you’ve studied economics, you might have learned that there are four basic types of resources.

These are: land (which encompasses all natural resources), capital (meaning tools and machinery), labor (people) and entrepreneurship. Yes, that last one means business owners who take a risk to start and grow a business. This may even be you!

Entrepreneurs do wonderful things for our economy. They take initiative (read: risks) to create and sustain businesses that produce goods and services for the rest of us.

They create new goods and services that help us all now and in the future. They create jobs. They change the way society looks at solving problems.

Sometimes they create and foster positive social change. In short, we couldn’t exist without the entrepreneurs among us.

In September 2015, the United Nations adopted a list of 17 Sustainable Development Goals ( that start with “No Poverty” and “Zero Hunger.”

Right in the middle of the pack is goal No. 8, which is “Decent Work and Economic Growth.” The description reads: “Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.”

Guess who is going to step up to the plate and get that done? Entrepreneurs, of course!

If you are one of these important people, then pat yourself on the back. And if you know someone else who is, give them a shout-out and thank them for their work. We all depend on them.

Home Based Business Issues

By Chemeketa SBDC

If you work from home, you already know that running your business out of your home is a great way to save on office and commuting costs. It also affords you the chance to be closer to your young family or older parents (if these are part of your daily responsibilities). But being at home also makes you vulnerable to interruptions and distractions that you need to consider — maybe even more than you might face at a traditional office. The most common pitfalls you are likely to encounter are usually the following. Consider these strategies to avoid letting distractions get in the way of getting business done.

Household responsibilities: Don’t let errands and household activities become a regular part of your workday. Cultivate the attitude that even though you are physically at home, you are mentally at work. If the vacuum cleaner is calling your name, you are probably avoiding some work task that you don’t want to do. Relegate chores to their own time — schedule them in if you have to. Emergencies do happen but keep in mind how you organized your personal time when you worked in the office and approach errands the same way working at home.

Family and friends: Talking to your spouse, your children or friends can potentially consume much of your time. Instead, work out a clear plan with your family and get their support. Let them know when you will be working so they will avoid disturbing your concentration. Hang a “Genius At Work” sign at your office area and when the sign is out — you’re not available.

Many mothers of infants and young children chose to work at home only to find that the care and nurturing of the children consume their full daylight hours. If that is the case, and the tender age of the child prevents the “Genius” sign from working — change your office hours, perhaps after the children are asleep or early in the morning before other activities have started.

Losing focus: Don’t interrupt yourself with office minutia or extraneous telephone calls. Set up your working environment to help you stay focused on the job at hand. Put temptations out of sight as much as possible. Make a list of tasks and/or projects to complete and check them off as you complete them. If non-business telephone calls (either welcomed or not) disrupt your work consider getting a separate line or letting your answering/voice mail pick up. And, don’t initiate personal calls during your office hours. If disruptions continue to be the bane of your workday, consider relocating your office to a different part of the house.

The luxury of working at home comes also from the flexibility of setting your schedule. If your job requires you to put in eight hours a day, consider breaking your “work day” into two shifts of four hours and maybe very odd hours, say from 5 to 9 a.m. and again from 7 to 11 p.m. Be flexible, be creative but be dedicated to your schedule.