Tag Archives: Oregon

Tips for Naming Your Business

By Chemeketa SBDC

 Marcia Bagnall, Chemeketa SBDC Director

Thinking about starting a new business and need a name? Or perhaps you’re rebranding an existing business and the name needs a face lift. In either case, there are guidelines you should consider, and rules to follow. It’s an important decision, so give it plenty of thought.

First, go to www.filinginOregon.com (the Oregon Corporation Division website) and click on the “Business Name Search” link. Enter in the words, names, or phrases you are considering using. Is someone else already using them? Is your potential name really close to someone else’s name? You’ll need to make sure yours is different enough to avoid confusion, or you will not be able to register your business using that name.

Next, learn the rules for whether your business name is an Assumed Business Name or not. If you are a sole proprietor or a general partnership and not using only and exactly your own legal name(s) for the business, you need to register an assumed business name with the Business Registry.  There’s a nice lesson on this on the Corporation Division website (www.filinginoregon.com) that explains this well. 

Here are some tips for choosing names:

  • Remember your business name has one primary function –to identify your business to your customers. Choose a name that, at least partially, identifies what you sell. Why make your customers wonder who you are and what you do? You might think they’ll be curious and ask, but most of them won’t. They’ll go to a competitor instead.
  • The name you choose can be distinctive but it should also be descriptive (Food For Less, One Hour Photo, Coca Cola).  You’ll get very tired, very fast, of explaining what your business is about, so why not let your name (your brand) do it for you? Use your name as a calling card, isn’t that what a name is for?
  • Avoid names that are difficult to pronounce (why make your customer sound like an idiot?) or spell (why make your customer work hard to find you on the web or in the yellow pages?). Customers will go elsewhere if you’re not easily accessible.
  • Test your choices out on friends and family – can they tell what your business is about? Can they easily pronounce the name? If you get lots of negative feedback don’t ignore it! Make changes, you’ll be glad you did. Once you settle on a name it’s hard to change it, so get it right the first time.

Clients in the News!

By Chemeketa SBDC

Two of the SBDC’s clients have been in the news recently and we wanted to make sure to share their success.

Oregon programs help put veteran back to work

Source:  Statesman Journal

April 11, 2010

John Gimby just might be the new poster boy for veterans’ employment services. The Salem man was able to launch his own business — Omega Landscape Maintenance & Design — with help from three different organizations.

Gimby took advantage of every second of support from WorkSource Oregon Employment Department, the Hire Oregon Veterans Program and the MicroEnterprise Resources, Initiatives & Training (MERIT) program. And with their collaboration, he turned his dream into a reality.


Contracts: Are you looking for some?

By Chemeketa SBDC

Everyone knows you can get contracts with the State or the Federal government, but not everyone knows where to look. There must be some kind of secret to finding them, right?

Here’s the secret!

Two websites:

Now you have the secrets – how will you use them to grow your small business?

Business book wish list

By Chemeketa SBDC

We’re looking to add books to our business library and are seeking your suggestions!

Here are some recommendations we’ve received already:

  • “Grassroots Marketing/Principled Profit”
  • “Infoguru Marketing” by Robert Middleton
  • “CrazyBusy” Dr. Ned Hallowell
  • Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet
  • What Color is Your Parachute?
  • Making a Living Without a Job by @joblessmuse
  • Career Renegade by @jonathanfields
  • Booked Solid

What would you like to read about?

What book titles would you like for us to own? We’re all ears!

Are you a food entrepreneur?

By Chemeketa SBDC

Food Biz Boot Camp 2010 : Creating the businesses that will bring us new local food products

The Sustainable Business Cluster Team, an action item of the Prosperity That Fits Economic Development Plan is sponsoring:

Food Entrepreneurs Workshop: Food Biz Boot Camp for winter 2010.

The 40-hour workshop will be held Jan 26th / 27th , Feb 26th  / 27th and March 26th / 27th  and is being hosted by OSU Food Science at Weigand Hall. It will feature speakers from local food product companies as well as from Oregon State University and Linn-Benton Community culinary arts and business development programs.

Keynote speakers include: David Yudkin owner of HOTLIPS Pizza, Mel Bankoff founder of Emerald Valley Kitchen and Bill Chambers co-owner of Stahlbush Island Farm and more…

Register now at:  http://foodbiz.corvallisedp.com

We’ve moved!

By Chemeketa SBDC

If you haven’t yet heard the news, the SBDC has relocated to a fantastic new building!

Here’s a glimpse of the exterior:

We’re on the second floor. Come see our spacious new digs and get support for your small business.

626 High St. NE Salem, OR 97301 – at the corner of Union and High. There’s free all-day and 2 hour parking all around us and lots of help waiting inside!

Timely support for rural Marion County businesses

By Chemeketa SBDC

Are you running a business in rural Marion County, Oregon?

The Virtual Incubator is specifically for rural Marion County small businesses – providing you with for-credit business classes, one-on-one advising, and support to make it through these trying economic times.

While the Virtual Incubator is valued at well over $2,900 per business, it’s underwritten by the USDA Rural Development program. That means it’s available to you for only $100 for nine months of support.

If you think you might be interested, please read more about the program here and consider applying. We’re offering 25 spots and it’s being offered to all small businesses in rural Marion County. The deadline for applying is December 21, 2009.

If you have questions, please give us a call: 503-399-5088!

Do you have a small business in Polk County, Oregon?

By Chemeketa SBDC

Open House scheduled at Greater Independence Business Incubator

The Greater Independence Business Incubator is hosting an open house this Thursday, November 19th from 4:00pm-8:00 pm in the Incubator building located at 414 so. Main Street (on the corner of Main and D Street).

Come and see what the business incubator offers and how we can support business owners and start-up entrepreneurs in Independence, Monmouth, Dallas and beyond. Whether you have an existing business in the area or just a business idea, we have access to resources and programs that can add to your success.

Upcoming Classes and Seminars at the Greater Independence Business Incubator

Going into Business Seminar
Wednesday, December 2nd, 2:00-5:00 pm
414so Main Street, Independence OR 97351
Class fee = $30.00

For persons interested in starting their own small business, a special “Going into Business” seminar will be offered by Bob Bernhard of SCORE on Wednesday, December 2, 2 to 5 PM at the new Greater Independence Business Incubator, 414 South Main Street in Independence.  The presentation and discussion will include an overview of how to start a business, and will include consideration of your qualifications to own and operate a business, the feasibility of having your own business, an analysis of the competition you may face and who your potential customers are, how to communicate with potential customers, how to finance a new business, elements of a business plan, how to legally start a business in Oregon, and much more! Come and explore your dream of entrepreneurship.   Participation also qualifies you for free counseling by an appropriate representative of SCORE.  To reserve your spot, send email to incubatorinfo@minetfiber.com, RSVP to the event posting on FACEBOOK, or  stop by the incubator building at 414 so Main ST, Independence.

Social Media as a small business marketing tool
Thursday, December 3rd, 6:30-8:00 pm
414 so Main Street, Independence OR
Instructor: Tim Fahndrich, President and Chief Relationship Officer of the Third River, Inc.  He is passionate about people, relationships, and technology and loves helping businesses and organizations harness the power of the web.
Class Fee: $5.00

You’ve heard the term: Social Media. You’ve heard the phenomenal stories of using internet blogs and marketing campaigns on social networking sites. But what does this really mean? In this class you will learn the basic ingredients of the social media community including Facebook, twitter, linkdin and others. (They are more useful than just getting in touch with your long lost cousins!) This will be 90 minutes of interactive learning with industry specific examples on how these tools are changing small business marketing.  Come and get a good understanding of what all the buzz is about and how these social media applications can be used to market your business to a targeted audience at low or no cost. The class will have limited seating. Bring your laptop if you have one! Send a message to Incubatorinfo@minetfiber.com, or RSVP to event posting on FACEBOOK, or stop by the Incubator building  to reserve your spot today!
QuickBooks® – Work Smarter, Not Harder.

Saturday, December 5th, 10:00-11:30 am
414 so Main Street, Independence OR 97351
Instructor: Jackie Brons, Certified Quickbooks ® Proadvisor
Class Fee: $5.00

Save time and money! Why you need a tool like QuickBooks®. What you need to do to get started. This 90 minute seminar will help you to succeed in setting up and using QuickBooks®, or if you already have Quickbooks®, get tips on fine tuning your file for the coming year. QuickBooks® is user friendly for people who do not know or want to know about accounting. Once set up, it is very easy to use and will track every dollar in and out of your business with easy to use reports. Organize your business finances by managing vendors, customers, and employees in one location! This seminar is for any business owner or pre-business owner interested in starting 2010 on the right foot!  Register by sending a note to Incubatorinfo@minetfiber.com or RSVP to event on FACEBOOK today!


Event explores Oregon’s rural economic future

By Chemeketa SBDC

The last 20 years have witnessed the unprecedented rise of supermarkets not just in the developed world but also in emerging markets.  This together with the globalization of the food chain has transformed traditional agricultural and food export opportunities.

Concentration and modernization of supermarkets and agricultural markets generally is now a global phenomenon with tremendous ramifications for Oregon’s processors, wholesalers, and farmers.  Oregon’s agricultural and food sectors now literally face a challenge and opportunity of global proportion.  How we respond to these developments may largely define the strength and future of Oregon agriculture and our rural communities.

You are invited to what promises to be a stimulating, brainstorming talk by Dr. Tom Reardon of Michigan State University’s Department of Agricultural, Food & Resource Economics.  He will explore world trends and suggest strategies on how Oregon can emerge as a global “winner” in the dynamic new world market. (more…)

Celebrate with us! Good news for rural enterprise!

By Chemeketa SBDC

We’re thrilled to be a recipient of a $99,000 USDA Rural Business Enterprise Grant that will be used to assist businesses in rural Marion County!

You can read the full press release here: http://www.usda.gov/wps/portal/!ut/p/_s.7_0_A/7_0_1OB?contentidonly=true&contentid=2009/07/0344.xml

The award will fund our Small Business Incubator Without Walls program. You can visit this link to learn more about the SBDCs innovative new program.

The awards are being made by USDA Rural Development. USDA Rural Development offers a variety Federal loan guarantee, loan, and grant programs designed to create and retain jobs; to support business, energy and cooperative projects; and to promote sustainable economic progress in Oregon’s rural communities.  The USDA builds cooperative financial partnerships with rural Oregonians.  Further information on rural programs is available at a local USDA Rural Development office or by visiting USDA’s web site at http://www.rurdev.usda.gov/or/

The grant program that is supporting these awards is the Rural Business Enterprise Grant program.  You can learn more details about the RBEG program at  http://www.rurdev.usda.gov/or/rbeg.htm. Regular RBEG funding levels support the award of about $38 million.  Thanks to the Recovery Act, the RBEG program is being supplemented this year with an additional $19.4 million.  The awards announced yesterday were from these supplemental RBEG-Recovery funds.