Tag Archives: sales

Customer service in the eCommerce age

By Chemeketa SBDC

It is a fact: customers have many options when it comes to buying products and services. Online commerce is convenient and allows people to easily compare prices. Smaller, traditional operations offer an experience and personal touch for the customer. With customers wanting different experiences when buying, how do you compete in today’s “electronic commerce” environment?

The key is to find the right blend of high-tech and high-touch. (more…)

Timely classes for your start-up small business – Fall ’09

By Chemeketa SBDC

Are you planning to start a business? Get great start-up information without breaking the bank!


Businesses can cut costs with finesse, rather than an axe

By Chemeketa SBDC

Marcia Bagnall

Every business owner should be in the business of containing and reducing expenses. Especially in tough times like these, this may be the only way you can maintain adequate cash flow in order to open your doors each day. Remember that the less cash you spend the more you’ll have to keep and work with.

Go through these steps:

  • Start by examining your business one area at a time.
  • Determine the areas that are viable for cost containment and which line items can be targeted for streamlining.
  • Set a basic budget floor for the area(s) you will be cutting.  When you establish the basic budget, it is critical that you include an amount sufficient to meet the needs of the department or operations for viability.  Do not cut with an axe, use some finesse.
  • Develop a strategy for making these changes.

Some strategic considerations: (more…)

Grandma’s Attic and SBDC featured in Itemizer-Observer!

By Chemeketa SBDC

A number of Polk County business owners are using a secret weapon to boost profits and survive during these tough economic times.

Rachel Greco, owner of Grandma’s Attic in Dallas, says her business has benefited from her taking classes offered through the CCC Small Business Development Center.

Read the full article in the Itemizer-Observer.

Are Marketing Brochures Still Useful Today?

By Chemeketa SBDC

Jimmie Wilkins

Developing a company brochure can be a time-consuming, laborious and often frustrating event. After the first brochure is developed, the memory of the pain and anguish causes many to keep on using that first effort, despite the fact that it may be out-of-date, incomplete, unfocused or simply – just flat out bad. And then they are handed out like monopoly money – willy nilly and sometimes without thought to the return-on-investment that is expected.

A brochure is a great way to offer more information on your company. They work well when they are an addition to an introduction to your business. (more…)